LOVE IT
Gently cleanse while moisturizing and activating curls with coconut oil, pea peptides and our exclusive
Curl Creating Complex containing rice amino acids and tomato extract. Massage into wet hair, rinse.
WHAT’S IN IT
•Curl Creating Complex (C3) containing:
-Bio-fermented tomato fruit extract – shrinks the hair cuticle and encourages curl.
-Rice amino acids – hydrate and improve hair strength, promote curl, and help fight frizz.
-Plant based keratin protein – add moisture, strength, elasticity and shine.
•Coconut oil – composed of fatty acids and vitamin E, coconut oil has a low molecular weight that easily
penetrates the hair cuticle, helping hair retain moisture, add shine and prevent breakage.
•Sunflower seed oil – conditions hair and helps seal in moisture, protecting hair from free radicals
and UV degradation.
•Pea peptides – a complete source of amino acids, which help strengthen and condition the hair cuticle.
WHAT’S NOT IN IT
•Sulfates – formulated with gentle, colour-safe surfactants which cleanse with incredible lather.
•Salt (sodium chloride) – most shampoos use salt as a thickener, which dries out your hair. AG shampoos are
naturally thicker without the addition of salt, leaving your hair healthy, shiny and hydrated.
•DEA – a thickening agent used in shampoos, which has been placed on a watch list by the FDA. We have
proactively removed this ingredient from all of our shampoos and replaced it with a naturally-derived
ingredient sourced from cotton.
•Parabens – used as preserving agents and have been shown to be a concern to human health. We use gentle
cosmetic grade preservatives with a worldwide safety approval.
•PABA (or para-aminobenzoic acid) – one of the first sunblocks widely available for purchase in the 1970s.
PABA has been found to be an irritant to the skin and as a precaution we have chosen to use the alternative
cinnamidopropyltrimonium chloride and sunflower seed extract.
•Gluten – all AG products are 100% gluten-free.
•Silicones – formulated with pea peptides, coconut oil and sunflower oil which naturally coat the hair, seal in moisture and add shine.
Gently cleanse while moisturizing and activating curls with coconut oil, pea peptides and our exclusive
Curl Creating Complex containing rice amino acids and tomato extract. Massage into wet hair, rinse.
WHAT’S IN IT
•Curl Creating Complex (C3) containing:
-Bio-fermented tomato fruit extract – shrinks the hair cuticle and encourages curl.
-Rice amino acids – hydrate and improve hair strength, promote curl, and help fight frizz.
-Plant based keratin protein – add moisture, strength, elasticity and shine.
•Coconut oil – composed of fatty acids and vitamin E, coconut oil has a low molecular weight that easily
penetrates the hair cuticle, helping hair retain moisture, add shine and prevent breakage.
•Sunflower seed oil – conditions hair and helps seal in moisture, protecting hair from free radicals
and UV degradation.
•Pea peptides – a complete source of amino acids, which help strengthen and condition the hair cuticle.
WHAT’S NOT IN IT
•Sulfates – formulated with gentle, colour-safe surfactants which cleanse with incredible lather.
•Salt (sodium chloride) – most shampoos use salt as a thickener, which dries out your hair. AG shampoos are
naturally thicker without the addition of salt, leaving your hair healthy, shiny and hydrated.
•DEA – a thickening agent used in shampoos, which has been placed on a watch list by the FDA. We have
proactively removed this ingredient from all of our shampoos and replaced it with a naturally-derived
ingredient sourced from cotton.
•Parabens – used as preserving agents and have been shown to be a concern to human health. We use gentle
cosmetic grade preservatives with a worldwide safety approval.
•PABA (or para-aminobenzoic acid) – one of the first sunblocks widely available for purchase in the 1970s.
PABA has been found to be an irritant to the skin and as a precaution we have chosen to use the alternative
cinnamidopropyltrimonium chloride and sunflower seed extract.
•Gluten – all AG products are 100% gluten-free.
•Silicones – formulated with pea peptides, coconut oil and sunflower oil which naturally coat the hair, seal in moisture and add shine.