LOVE IT
Eliminate brassy tones caused by sun, UV and free radicals with this vivid, violet shampoo for blonde and silver hair. Massage into wet hair and rinse. Use 1-2 times per week or more for persistent discolouration.
WHAT’S IN IT
•CARE (Colour And Radiance Enhancing) Complex – blend of antioxidants including sunflower seed extract, marigold, lavender, red clover, pine and carnation that fight-off free radicals and guard against UV exposure keeping your hair colour bright and healthy.
- Sunflower seed extract – fights colour-destroying free radicals and protects from UV degradation.
- Polyphenols – natural compounds found in flowers that keep colour vibrant, even in intense sunlight.
Our polyphenolic blend includes aqueous extracts of marigold, lavender, red clover, pine and carnation.
•Violet base – neutralizes yellow and brassy tones. Non-staining.
• NaPCA – a natural moisturizer.
•Cinnamidopropyltrimonium chloride – fights the harmful effects of the sun on your hair
(i.e. UVB degradation).
WHAT’S NOT IN IT
• Salt (sodium chloride) – most shampoos use salt as a thickener, which dries out your hair. AG shampoos are naturally thicker without the addition of salt, leaving your hair healthy, shiny and hydrated.
•DEA – a thickening agent used in shampoos, which has been placed on a watch list by the FDA. We have proactively removed this ingredient from all of our shampoos and replaced it with a naturally derived ingredient sourced from cotton.
•Parabens – used as preserving agents and have been shown to be a concern to human health. We use gentle cosmetic grade preservatives with a worldwide safety approval.
•PABA (or para-aminobenzoic acid) – one of the first sunblocks widely available for purchase in the 1970s. PABA has been found to be an irritant to the skin and as a precaution we have chosen to use the alternative cinnamidopropyltrimonium chloride and sunflower seed extract.
•Gluten – all AG products are 100% gluten-free.
Eliminate brassy tones caused by sun, UV and free radicals with this vivid, violet shampoo for blonde and silver hair. Massage into wet hair and rinse. Use 1-2 times per week or more for persistent discolouration.
WHAT’S IN IT
•CARE (Colour And Radiance Enhancing) Complex – blend of antioxidants including sunflower seed extract, marigold, lavender, red clover, pine and carnation that fight-off free radicals and guard against UV exposure keeping your hair colour bright and healthy.
- Sunflower seed extract – fights colour-destroying free radicals and protects from UV degradation.
- Polyphenols – natural compounds found in flowers that keep colour vibrant, even in intense sunlight.
Our polyphenolic blend includes aqueous extracts of marigold, lavender, red clover, pine and carnation.
•Violet base – neutralizes yellow and brassy tones. Non-staining.
• NaPCA – a natural moisturizer.
•Cinnamidopropyltrimonium chloride – fights the harmful effects of the sun on your hair
(i.e. UVB degradation).
WHAT’S NOT IN IT
• Salt (sodium chloride) – most shampoos use salt as a thickener, which dries out your hair. AG shampoos are naturally thicker without the addition of salt, leaving your hair healthy, shiny and hydrated.
•DEA – a thickening agent used in shampoos, which has been placed on a watch list by the FDA. We have proactively removed this ingredient from all of our shampoos and replaced it with a naturally derived ingredient sourced from cotton.
•Parabens – used as preserving agents and have been shown to be a concern to human health. We use gentle cosmetic grade preservatives with a worldwide safety approval.
•PABA (or para-aminobenzoic acid) – one of the first sunblocks widely available for purchase in the 1970s. PABA has been found to be an irritant to the skin and as a precaution we have chosen to use the alternative cinnamidopropyltrimonium chloride and sunflower seed extract.
•Gluten – all AG products are 100% gluten-free.