LOVE IT
Gently cleanse and strengthen hair using this vegan shampoo that contains vitamin C and plant-based squalane to help lock in moisture, increase collagen, add elasticity and strength. Massage into wet hair and rinse.
WHAT’S IN IT
•Vitamin C – also known as tetrahexyldecyl ascorbate, a stable form of vitamin C, which is an effective moisturizer and antioxidant. Antioxidants protect against free radicals which cause damage to hair. Vitamin C helps increase collagen that adds elasticity to hair.
•Squalane – a sustainable and plant-based lightweight oil that locks in moisture and is a natural antioxidant.
• Hydrolyzed vegetable protein – plant-derived, wheat-free protein with an amino acid spectrum similar to keratin. Helps bond, repair and smooth hair while adding strength, elasticity, moisture and shine and protecting against further structural trauma.
WHAT’S NOT IN IT
•Sulfates – formulated with gentle, colour-safe surfactants which cleanse with incredible lather.
•Salt (sodium chloride) – most shampoos use salt as a thickener, which dries out your hair. AG shampoos are naturally thicker without the addition of salt, leaving your hair healthy, shiny and hydrated.
• DEA – a thickening agent used in shampoos, which has been placed on a watch list by the FDA. We have proactively removed this ingredient from all of our shampoos and replaced it with a naturally derived ingredient sourced from cotton.
•Parabens – used as preserving agents and have been shown to be a concern to human health. We use gentle cosmetic grade preservatives with a worldwide safety approval.
•PABA (or para-aminobenzoic acid) – one of the first sunblocks widely available for purchase in the 1970s. PABA has been found to be an irritant to the skin.
•Gluten – all AG products are 100% gluten-free.
Gently cleanse and strengthen hair using this vegan shampoo that contains vitamin C and plant-based squalane to help lock in moisture, increase collagen, add elasticity and strength. Massage into wet hair and rinse.
WHAT’S IN IT
•Vitamin C – also known as tetrahexyldecyl ascorbate, a stable form of vitamin C, which is an effective moisturizer and antioxidant. Antioxidants protect against free radicals which cause damage to hair. Vitamin C helps increase collagen that adds elasticity to hair.
•Squalane – a sustainable and plant-based lightweight oil that locks in moisture and is a natural antioxidant.
• Hydrolyzed vegetable protein – plant-derived, wheat-free protein with an amino acid spectrum similar to keratin. Helps bond, repair and smooth hair while adding strength, elasticity, moisture and shine and protecting against further structural trauma.
WHAT’S NOT IN IT
•Sulfates – formulated with gentle, colour-safe surfactants which cleanse with incredible lather.
•Salt (sodium chloride) – most shampoos use salt as a thickener, which dries out your hair. AG shampoos are naturally thicker without the addition of salt, leaving your hair healthy, shiny and hydrated.
• DEA – a thickening agent used in shampoos, which has been placed on a watch list by the FDA. We have proactively removed this ingredient from all of our shampoos and replaced it with a naturally derived ingredient sourced from cotton.
•Parabens – used as preserving agents and have been shown to be a concern to human health. We use gentle cosmetic grade preservatives with a worldwide safety approval.
•PABA (or para-aminobenzoic acid) – one of the first sunblocks widely available for purchase in the 1970s. PABA has been found to be an irritant to the skin.
•Gluten – all AG products are 100% gluten-free.